Have you struggled with the idea of marketing online?
I sure have! In today’s show our amazing guest Virgilia Kaur Pruthi shares some great tips about how to even begin this process. Acquisition, activation, retention, revenue and referral (Aarrr!!!) will soon make so much sense and help you to feel like you have a plan for online marketing!
The first step we learn is that you need to have a goal and a plan when starting any online marketing. Next, it’s all about your brand! Does your online presence match up with what you present in real life? If not you will need to check it and fix that ASAP! Lastly we chat about where you need to be spending your time, whether it’s email, social, SEO and offline! Grab a pen a paper because you will seriously be taking notes!
About Virgilia Kaur Pruthi
Virgilia Kaur Pruthi (formerly Singh) is a first generation Indian-American entrepreneur, community builder, and author. She is the founder of a Network of Women and the Author of “An Immigrant’s Guide To Making It In America.”
She has worked in product management for tech companies and consulted for Fortune 100 companies in the U.S., Latin America, Middle East, and India on go-to-market strategies, geographic expansion, and M&A. Prior to business school, she worked as Chief of Staff to an Ambassador of the UN while focusing on micro-finance related initiatives, and graduated from undergrad at age 19 with a full academic scholarship. After working in consulting, the entrepreneurial bug caught on to Virgilia and she has been toying around with ideas in the technology space ever since. Alongside two co-founders, Virgilia started an online media company geared towards the millennial generation called GenJuice where she managed a team of 60 content creators, editors, and helped grow the product nationally. Her passion for startups led her to work with her alma mater, Arizona State University, to embed entrepreneurial thinking, startup methodology, and design thinking across twelve departments at Arizona State University, reaching over 40,000 students.
TOPICS DISCUSSED IN THIS EPISODE:
- How to formulate a marketing goal online
- The Aarrr method
- Matching up your online brand with your in-office self
- Choosing which channel to start with in your marketing plan
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