Who needs more clients?
We all can use more clients and yet it has always felt like a mystery to me about how to get them. In today’s show with guest Olga Pechnenko, you will learn how to build true referral partnerships with community leaders and discover what sales is all about.
The word “selling” has always had a icky taste in my mouth until I met Olga. She teaches us that we are all actually selling in our daily lives, and how selling is truly all about finding out if you can help people. Olga walks us through how to build a process to follow in our marketing efforts and to make it fun.
Make sure you have a pen handy because this episode is filled with great action items you will not want to miss!
About Olga Pechnenko
Olga Pechnenko is the CEO of Revenue Hire in Austin, Texas. Olga provides strategic vision, planning, and leadership to promote revenue, profitability, and growth within the company. Native to Kaliningrad, Russia, Olga studied marketing at the Baltic State Academy and held the marketing manager position for Kakadu, a chain of pet stores. Her marketing experience as well as her fluency in English led her to a sales position at McElroy Translation in 2005 where she was quickly promoted to Business Development Manager.
In 2007, Olga left McElroy Translation to explore her entrepreneurial side. She, along with her business partner, created multiple startups. In 2009, upon recognizing the need for a cultural and strategic shift within McElroy Translation that would position it for growth, Olga presented a business plan to the McElroy family. In October 2009, Olga became CEO of the company and was responsible for affecting change, revenue, profitability and growth for 3 years.
In 2013, Olga started Revenue Hire that helps growing companies get the right sales talent with over 90% accuracy. Olga has been an avid participant in multiple community organizations including Leadership Austin, Entrepreneurs Organization, Austin American Marketing Association, Women Entrepreneurs Roundtable and Singularity University Austin.
TOPICS DISCUSSED IN THIS EPISODE:
- Sales is truly all about showing how you can help someone
- How to build quality referral partners
- How to build a process and steps to build referrals from your community
- Follow-through is everything
- Difference between sales and marketing
MORE FROM OLGA
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MORE FROM ADRIEN
Adrien Paczosa is a Registered and Licensed Dietitian practicing in Austin, Texas and the surrounding counties.
She is the founder of Fearless Practitioners, the division of her business that offers training to dietitians and wellness professionals and I Live Well Nutrition her Dietitian practice started in 2007. In 2015 Adrien launched Fearless Practitioners to help other Dietitians and Wellness Professionals build and grow their own private practices.